This is lush, from start to finish. You need to be in a PSB frame of mind and embrace the campness right from the start. There's a sugar rush feel throughout the songs. The album is effortless with the delivery and production all leaving a feeling of calmness. We need more intelligent pop music. Very good.
'Knowing' pop is the worst kind of pop. Spend the time on better tunes rather than tipping the wink to irony and worrying about not seeming 'cool'. Probably a different audience, but St Etienne do this kind of thing SO much better. The start of the second (and third) track sounds like daytime tv show intro music. I have never 'got' Pet Shop Boys and this very much reinforced that feeling.