In 1977 and 1978, respectively, TALKING HEADS: '77 and Q: ARE WE NOT MEN? A: WE ARE DEVO! were released. They, to me, are the definitive sounds of early New Wave: this quirky or artsy punk music... Particularly DEVO's album. Songs like "Uncontrollable Urge", "Jocko Homo", "Mongoloid" — that kinda stuff, right there. Unlike post-punk, this wasn't music that was entirely adverse to being pop hits (Talking Heads had "Psycho Killer", and Blondie's PARALLEL LINES from '78 had quite a few), but I feel like a lot of it still made an attempt to have higher artistic intentions or follow punk's ethos more than any other pop songs at the time. Early New Wave, to my mind, was the domain of punks, nerds and arty folk. It's four years after ARE WE NOT MEN?. DEVO had been bringing synths more to the forefront of their work. MTV had launched just last year. And Duran Duran has released RIO. What does New Wave sound like now? Like, OK, lemme break from my essaying for a second to make it clear that I'm no musicologist/music historian. I can't tell you the exact evolution of New Wave and where RIO fits in — or if it's even actually that important at all. Besides, New Wave's a pretty arbitrary label, anyway, let's be real. But I'll tell you this: I really thought RIO had come out later on in the '80's than just '82, 'coz looking at this album, I'm thinking it's **the** sound of New Wave everyone recognizes. I mean, obviously, I don't think that early New Wave went away overnight. DEVO, Talking Heads and Blondie were still around and having their successes. Early MTV was filled with punks, geeks and art weirdos, and a number of them, even later in the decade, would get hits on the Hot 100 — as much as that's worth. Although, I think by that point, that's when the 80's truly became the "greatest decade for one hit wonders." Heck, this list might have an album or two from them; I haven't checked lately. Then we have RIO: slickly produced, very synth heavy and way more radio friendly. These are songs with hooks destined, maybe **designed**, to be pop hits. Just listen to "Hungry Like The Wolf" — you've **probably heard** "Hungry Like The Wolf". That song alone says it all. Like, I read on this album's Wikipedia page that it's supposed to be more experimental than Duran Duran's debut, but for the life of me I can't hear it. I suppose there's, like, the bridge of "Hungry Like The Wolf", though I'd hardly even consider that "experimental" if I wasn't actively looking for examples. And I don't keep bringing up MTV for nothing, by the way. Out of the nine songs on this album, six got music videos. This was the first album to really be marketed heavily on MTV, and from what I can tell I think it helped paved the way for how image-focused the channel would become later on in the 80's. I mean, the members of Duran Duran sure didn't **look** like geeks, lemme tell you that much. Now, pop isn't a bad word to me. I don't bring any of this, necessarily, to slam the band. Heck, I like "Hungry Like The Wolf" as much as everyone else does, and the title track "bops," as the kids say (I'm 26). I even really like this "synth-pop" style of New Wave — more than a lot of the earlier, artsier New Wave I've heard, actually, even. This album so specifically scratches any itch I'd have for it, and, honestly, I kind of love it for that. I just find the difference between late-70's New Wave and early-80's New Wave interesting, with how hard it got glammed up in the mainstream not even half a decade after DEVO's debut. Blame the record execs, I guess, I'unno. This album's a big 5 in my book. It's definitive 80's British synth cheese. I'm not terribly surprised it's what really kicked the second British Invasion into gear. Obviously, if you're not a fan of this sort of sound, or you just don't have the stomach for cheese, you should avoid this album at all costs. The synth flutes on the closer will probably do you in if the sax on the opener doesn't. Me, though, I love this kind of sound a lot.