This is a typical run-off-the-mill pop album with all of the musical clichés one can imagine. Even though it doesn't sound "bad" it is really quite boring and I'm sure AI could write very similar songs. Kudos the the fact that there is a theme across the album, the lyrics are OK, and Lorde's voice is more interesting than some - if it wasn't for the voice, most songs could be mistaken for other generic pop such as Taylor Swift. Much like the latter, I think I really like Lorde as a person and role model and they have a lot going for them, just not the novelty of their music. I can understand that its inoffensive nature, universal thematic, and pleasant sound sells. Nothing wrong with a plain old commercial pop album, it just won't get a high rating from me as a "must hear" album.