Offensive, appalling, juvenile, and completely off the rails. So, just about everything you come to expect from Eminem. And that's kind of the point. Yet weirdly, it's also incredibly self-aware and a few parts of it border on humility (e.g. Who Knew) In the end, its catchy as hell, oddly clever and even poetic despite the subject matter, and doesn't pretend to be anything it's not. I can't fault that. And actually, I kind of enjoy it.