Architecture & Morality is the third studio album by English electronic band Orchestral Manoeuvres in the Dark (OMD), released on 8 November 1981 by Dindisc. Inspired by religious music, the group sought to broaden their musical palette by utilising elaborate choral samples, the Mellotron, and other new instruments to create a more naturalistic, emotive sound. The artwork was designed by longtime OMD collaborator Peter Saville, along with Brett Wickens, while its title was derived from the book Morality and Architecture by David Watkin. Architecture & Morality reached number three on the UK Albums Chart, and was a top-10 entry across Europe. It met with a lukewarm critical response, but has since been recognised as one of the best and most influential works of its era; The Morning News named the album the greatest of 1981, and "the blueprint for synth-pop". The record became a commercial success, selling over four million copies and spawning three international hit singles – "Souvenir", "Joan of Arc" and "Maid of Orleans" – which together sold eight million copies.