My Aim Is True

My Aim Is True is the debut studio album by English singer-songwriter Elvis Costello, originally released in the United Kingdom on 22 July 1977 through Stiff Records. After years of little success performing in Britain, Costello was signed to Stiff through the label's founders Dave Robinson and Jake Riviera. Recording sessions for the album took place at Pathway Studios in Islington, London from late 1976 to early 1977, over the course of six four-hour studio sessions. Produced by Stiff artist and musician Nick Lowe, the backing band was made up of members of Clover, a California-based country rock act, who were uncredited on the original release due to contractual difficulties. Costello kept his day job as a data entry clerk during the sessions. At the time performing as D.P. Costello, Riviera changed his name to Elvis after Elvis Presley, and adjusted his image to match the then-rising punk rock movement. The music itself on My Aim Is True is influenced by a wide variety of genres, from punk, new wave and British pub rock to elements of 1950s rock and roll, R&B and rockabilly. The more downbeat lyrics are motivated by revenge and guilt, reflecting topics from relationship struggles to politically charged and misogynistic ideals. The original monochrome cover art, showing Costello in a pigeon-toed stance, was later colourised for reissues. The album was preceded by three singles, all of which failed to chart. By June 1977, Costello formed a new permanent backing band, the Attractions, to better match his new image and commenced live performances with them for the rest of the year. Shortly after Presley's death in August, My Aim Is True reached number 14 on the UK Albums Chart. The American version, released in November 1977 through Columbia Records, added Costello's newest single "Watching the Detectives" as the final track. By then the biggest-selling import album in US history, it peaked at number 32 on Billboard's Top LPs & Tape chart. On release, My Aim Is True was met with critical acclaim, with many praising Costello's musicianship and songwriting; it appeared on several year-end lists. In later decades, commentators consider it one of Costello's finest works, one of the best debut albums in music history and has appeared on numerous best-of lists. The album was reissued in 1993 and 2001, both of which featured extensive liner notes written by Costello, and in 2007 as a deluxe edition.